Smart communications practices are critical for a successful project. Unfortunately, communications teams are often viewed solely as being in the business of publishing information, pushing information out into a marketplace or an organization. The truth is that truly effective communications focuses on persuasion (traditionally referred to as rhetoric): convincing an audience to follow a project’s new policies, buy a new product, or change their daily behavior. This speech will cover the basics of rhetoric and the real-world communications activities needed to persuade an audience, and provide project managers with a framework for integrating effective communications into their own project plans and strategies.
Please join us at Noon on Monday, March 16, 2009 to welcome Mr. Christopher Hamilton, a consultant with M-Squared Strategies. Mr. Hamilton's topic: "From Aristotle to Web 2.0: What PMs Need to Know About Communications."
To register for this event, click here.
- Date: March 16, 2009
- Time: 11:30 am: Sign-in & Networking; 12:00 Noon - 1:00 pm: Presentation
- Location: U.S. Department of Agriculture (South Building), 1400 Independence Avenue SW, Washington, DC 20250. For directions, see below.
- Room: USDA Cafeteria Conference Room (this is a glass-enclosed area at the back of the cafeteria)
- Speaker: Christopher Hamilton, M-Squared Strategies
- Topic: From Aristotle to Web 2.0: What PMs Need to Know About Communications
- Cost: FREE!!
- PDUs: YES! This event is worth 1 PDU. Information on claiming PDUs will be made available on the day of the event.
To register for this event, click here.
DIRECTIONS
Address
US Department of Agriculture
1400 Independence Avenue SW
Washington, DC 20250
Metro:
Smithsonian
Room:
USDA Cafeteria Conference Room (this is a glass-enclosed area at the back of the cafeteria). Non-federal employees, and visitors without a federal ID badge may enter on the “C” Street side of the South Building, and must present (at least) a driver’s license, in order to reach the USDA Cafeteria.
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Christopher Hamilton
Mr. Hamilton holds an MA in International Relations and Economics from Johns Hopkins School of Advanced International Studies in Washington DC, and a BA in English from Emory University in Atlanta, GA. His work has focused on the interaction of technology and society, particularly the integration of new technology into organizations and human social norms.
Mr. Hamilton is currently a consultant with M Squared Strategies, a Washington, D.C. based management consulting firm. He is responsible for providing communications strategy and organizational development support to clients in the Federal Government. Before joining M Squared, Mr. Hamilton was a privacy and communications consultant for Booz Allen Hamilton. He was also an Account Director in the Public Affairs practice of Ogilvy Public Relations Worldwide, where he specialized in technology policy PR and issue management strategy. He has authored numerous op-ed articles and columns in papers across the country and written speeches for senior executives from both the public and private sectors.